"We love your work and it hits dead on what we are trying to say...it's in our DNA!"

— Ann, Lynne, and Andy, owners of It's Cycle Logical.

Bicycling enthusiasts, Ann, Lynne, and Andy, owners of It's Cycle Logical, wanted to communicate the joy and passion cyclists share for biking. They said the joy of riding is core to a cyclist's identity — it's in our DNA.

Looking for an artist to design a jersey to capture this feeling, they stumbled across my web site. We made an instant connection because I love to bike, too.

Their company sells cycling products and organizes benefit group rides. Ann said, "just like our DNA shows our common ancestry, our group brings independent individuals together with a common interest that happens to be cycling".

The design included word themes that Ann, Lynne, and Andy wrote and a color scheme they selected. As you can see, the double helix winds across the landscape, forming biking paths on the jersey.

At their signature 2011 cycling ride called the Seagull Century, they had riders from up and down the eastern states. Ann said, "I wanted to let you know our DNA jersey was very well received. We consistently heard "what beautiful colors and great idea!"